Toyota Enters Ultra Luxury Market with New Century Brand

Toyota, the Japanese giant that brought us the humble Econo box and the industry-leading Camry, is now setting its sights on the Ultra Luxury Market. Yes, you heard that right. Toyota, known for practicality and reliability, is stepping into the realm of Bentley, Rolls-Royce, and Aston Martin with their new Toyota Century brand. This move comes after decades of domination in various automotive sectors, from toppling Ford in sedan sales to challenging Mercedes-Benz and BMW in the luxury market.

The new Toyota Century lineup will feature a powerful 400+ horsepower SUV and a luxurious sedan, both sporting price tags starting at $170,000. This bold leap into the Ultra Luxury Market may seem unexpected from a brand associated with mass-market vehicles, but Toyota's track record of success suggests they are ready for the challenge. With a history of innovation and excellence, including the iconic LFA supercar, Toyota is no stranger to pushing boundaries and redefining expectations.

Toyota's decision to enter the Ultra Luxury Market could be a strategic move to continue their growth and diversification in the automotive world. By introducing the Century brand above Lexus, Toyota aims to offer unparalleled luxury, exclusivity, and reliability to discerning buyers. With plans for an EV successor to the LFA and the introduction of the GT3 race car, Toyota is signaling their ambition to dominate not only in traditional car categories but also in the supercar and hypercar space. The automotive landscape is evolving, and Toyota is determined to stay ahead of the curve, making waves with their foray into the world of Ultra Premium Cruisers.

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Viewer Reactions for Toyota Just WON Cars

Toyota's current lineup including the Supra, GR86, and GR Corolla is highly praised
Some users express interest in the Century sedan and SUV
Toyota's reputation for quality and longevity is highlighted
Discussion on potential Toyota motorcycles and boats
Speculation on the horsepower figures of Toyota models
The Century's historical significance in Japan and potential success in the US market
Toyota's attention to engine quality is noted as a strength
The appeal of a manual EV is mentioned
Concerns about the Century's name conflicting with Buick Century
Some users express loyalty to Toyota, while others prefer other luxury brands