The Future of Tires: Insights from Tyre's SVP on EV Fleet Solutions
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- Dushyant
- @dishs
In this episode of the MotorTrend Channel's podcast, "The Inevitable," the focus is on the unsung heroes of the automotive world: tires. Host Ed sets the stage by addressing a listener's concern about Fleet EV Vehicles and the associated charging costs. He cleverly suggests leveraging the cost efficiency of EVs to negotiate charging coverage with employers, shedding light on Ford's Fleet division, Ford Pro, and their innovative solutions for home charging. With hardware featuring RFID access and smart charging software, Ford is paving the way for a seamless transition to electric fleets.
Enter Woody Rogers, the SVP of marketing at Tyre, a man who's spent 25 years in the tire business, starting from humble beginnings of answering phones to now leading marketing efforts. Tyre's website, a treasure trove of fitment information and wheel measurements, is lauded by the podcast hosts for its user-friendly interface. Woody dives into the fascinating world of heat cycling tires, a process that enhances performance without the wear and tear of track driving. Despite the labor-intensive nature of heat cycling, it remains a niche service within Tyre's extensive product offerings.
The banter between the hosts and Woody paints a vivid picture of a man deeply passionate about tires, racing, and all things automotive. The podcast not only educates listeners on the intricacies of tire technology but also showcases the evolution of the tire industry over the years. Woody's journey from a phone operator to a tire geek extraordinaire is a testament to the dedication and expertise required in the world of tires. The episode encapsulates the essence of MotorTrend Channel's commitment to exploring every facet of the automotive world, from powertrains to the often-overlooked yet critical components like tires.
Watch Let’s Talk About EV Tires with Tire Rack's Woody Rogers on Youtube
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