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Steve Pisman: Building Emotionally Accessible Custom Cars

Steve Pisman: Building Emotionally Accessible Custom Cars
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    By Dushyant
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In this thrilling episode of MotorTrend Channel, the team embarks on the Power Tour West 2023 with the dynamic guest, Steve Pisman, the mastermind behind fully torqued Industries and a familiar face from the History Channel. As they rev up for this historic event, the conversation revs into high gear, exploring the rich tapestry of car culture on display. From vintage muscle cars to diesel drag trucks, the Power Tour West is a melting pot of automotive passion, where beauty meets the beast under the scorching California sun.

Steve Pisman's journey from a 1980 Corvette enthusiast to a prominent figure in the custom car scene is a testament to his unwavering dedication to building cars that are not just showpieces but machines meant to be unleashed on the open road. His commitment to making car builds accessible to all enthusiasts shines through as he shares heartwarming stories of creating personalized rides for clients, each vehicle carrying a unique story and emotional connection. The team delves into the nitty-gritty of what sets an attainable build apart from the realm of the unattainable, shedding light on the intricate details that can make or break a project.

From his early days tinkering in the garage with his family to forming strategic partnerships with industry giants like the History Channel, Steve's evolution as a builder and content creator is a thrilling ride filled with twists and turns. His vision of combining creativity with drivability has resonated with a diverse range of clients, from UFC refs to reality TV stars, cementing his reputation as a builder who not only crafts cars but also crafts experiences. As the conversation unfolds, it becomes clear that Steve's passion for cars goes beyond mere metal and rubber—it's a symphony of power, emotion, and pure, unadulterated joy that reverberates through every engine rev and tire screech.

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