Review: 1994 BMW 730i - Unconventional Luxury with Doug DeMuro

In this review, Doug DeMuro takes a deep dive into the peculiar world of the 1994 BMW 730i, a luxury car that defies expectations. This particular model stands out for its basic features, including cloth seats and a manual transmission, a far cry from the typical opulence associated with luxury vehicles. Despite its unconventional specifications, this E38 7 Series exudes a certain charm that sets it apart from its more extravagant counterparts.

One of the first things that catch the eye is the car's distinctive green color, a rarity among luxury sedans of its time. Paired with small 16-inch wheels, the 730i may lack the grandeur of its V8 and V12 siblings, but it still manages to captivate with its timeless body lines. Inside, the surprises continue with manual controls for seats and climate, a departure from the usual power-operated features found in luxury cars.

The interior of the 730i reveals a mix of quirks and hidden gems, from cleverly concealed storage compartments to unexpected luxury touches like rear reading lights and individual climate vents. Despite its stripped-down nature, the BMW 730i retains the solid build quality and spaciousness characteristic of the 7 Series, offering a comfortable and refined driving experience. Overall, this review sheds light on a lesser-known variant of the BMW 7 Series, showcasing a different side to luxury motoring that is both intriguing and refreshing.