Future of Cars: European Brands Enter US Market with Cupra by 2030
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- By Dushyant
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In this thrilling episode of MotorTrend Channel's podcast, "The Inevitable," the team delves into the electrifying future of cars and the intriguing entry of European Brands into the American market. They tackle a burning question about the absence of EV charging stations at gas stations, shedding light on the challenges faced by independent owners. The conversation also veers towards the potential utilization of 800-volt specs by third-party charging manufacturers, hinting at the evolving landscape of electric vehicle technology.
The spotlight of the episode shines on the charismatic guest, Wayne Griffiths, the CEO of Seat and Cupra, as he unravels the success story of these brands in Europe and their ambitious plans to conquer the American automotive scene by 2030. Cupra's triumph is attributed to its bold and innovative design philosophy, capturing the hearts of a younger demographic and setting itself apart in a sea of traditional car manufacturers. Griffiths exudes passion as he shares the brand's mission to inspire the world from its Barcelona roots, promising a lineup of distinct vehicles tailored for the US market, with a focus on larger SUVs and crossovers to cater to American preferences.
As the discussion unfolds, Griffiths hints at Cupra's strategic approach to the US market, emphasizing a regional entry rather than a nationwide blitz. Leveraging Volkswagen Group's cutting-edge platforms and technology, Cupra aims to hit the ground running and make a lasting impression with American consumers. The CEO drops a bombshell by revealing ongoing talks with Penske Automotive Group, signaling a potential partnership that could revolutionize the retail experience for Cupra vehicles in the US. Stay tuned as the electrifying journey of Seat and Cupra unfolds, promising a thrilling ride into the future of automotive excellence.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
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Interest in Cupra brand coming to the USA in 2030
Desire for more variety than just another CUV
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