Building Brands and Passion: An Interview with CEO of the Roadster Shop
- Authors
- Published on
- Published on
- Name
- By Dushyant
- (@dishs)
In this episode of the Hot Rod Pod, Brian Lohns and John McAn sit down with the CEO of the Roadster Shop, Laurent Poan, or as they call him, LP. Now, LP is not your average car guy. He's got a background in building brands for the fashion and sports industries, working with big names like Louis Vuitton and Burton Snowboards. But don't let that fool you, because LP knows a thing or two about cars.
Growing up in Europe, LP's passion for cars was ignited by rally and Formula One. He witnessed those powerful Group B cars tearing up the roads, and it left a lasting impression on him. And let's not forget about his engineering and business education, which has shaped his approach to brand building.
LP's experience at Lululemon and Burton Snowboards taught him the importance of staying true to your industry and focusing on the ultimate enthusiasts. He believes in product innovation and delivering what people expect from the brands he represents. LP is not interested in consolidating and gutting these brands, but rather in bringing them together to create something greater than the sum of its parts.
What sets LP apart is his curiosity and problem-solving skills, honed through his engineering background. He understands the importance of appealing to people's senses and emotions when building a luxury brand. LP's goal is to be recognized as a portfolio of brands that lead through innovation and passion, while still maintaining their authenticity.
In this conversation, LP shares stories about his first meeting with Jake Burton and how that led to a 15-year partnership. He also discusses the growth of activities like snowboarding and drag racing, and how understanding that growth can help in building a successful brand. LP's fresh perspective from other industries brings a unique approach to the automotive aftermarket, and he's ready to take it to the next level with the Roadster Shop.
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Image copyright Youtube
Watch Roadster Shop CEO Laurent Potdevin on Pushing Back on the EV Wave | Hot Rod Pod on Youtube
Viewer Reactions for Roadster Shop CEO Laurent Potdevin on Pushing Back on the EV Wave | Hot Rod Pod
EllaSotos is praised for her variety of topics and creative approach
Spad68 mentions a name drop of Cleetus McFarland
kevinpolito1529 criticizes the term "EV wave" for implying that EVs are a fad
TinaLeens1 appreciates EllaSotos' creativity and considers each new video a treat
PinkieGaines asks about the projects EllaSotos is currently developing
Related Articles
Unveiling the Legacy: Toyota 4Runner Evolution in Southern California
Explore the enduring appeal of the Toyota 4Runner Community in Southern California, from the trailblazing first gen to the cutting-edge sixth gen Trail Hunter. Witness the off-road prowess and family-friendly practicality of these iconic vehicles.
Revolutionizing Automotive Journalism: EV Chargers, Chinese Automakers, and Future Insights
Explore MotorTrend Channel's insightful podcast discussing EV charger theft risks, Chinese automakers in Mexico, and the impact of their groundbreaking documentaries on the automotive industry. Don't miss out on this captivating journey into the future of transportation!
Unveiling Car Auction Myths: Trends, Thrills, and Meekum Auctions
Explore the world of car auctions with MotorTrend Channel as they debunk myths, discuss evolving collector car trends, and showcase Meekum Auctions' comprehensive services for enthusiasts. Experience the thrill of affordable gems and the diverse range of vehicles available.
Jaguar Z00 Concept & GM Design Insights: MotorTrend Podcast Episode
Explore the intriguing Jaguar Z00 concept and insights from GM's design director, Brian Smith, in this MotorTrend Channel podcast episode. Delve into unique marketing strategies, design inspirations, and the journey of a non-traditional car designer.