BMW vs. Audi vs. Mercedes: Luxury Car Showdown

In this riveting showdown by carwow, the BMW, Audi, and Mercedes go head-to-head in a battle of automotive supremacy. Starting with the price tags, the BMW 5 Series kicks off at £51,000, climbing to a whopping £88,000 for the top-tier model. Meanwhile, the Mercedes E-Class enters the ring at £55,000, reaching a peak of £86,000, slightly edging out the BMW. On the other end, the Audi A6 offers a more budget-friendly option, starting at over £44,000 and maxing out at almost £70,000, making it a tempting choice for the frugal petrolhead.

Moving inside these luxury machines, the BMW impresses with a sleek high-definition curved screen and a minimalist design that exudes sophistication. In contrast, the Mercedes boasts multiple screens and a touch of opulence, yet some components feel a tad cheap, detracting from the overall experience. The Audi, while solidly built, shows its age with dated elements and a hint of plasticky feel in certain areas. When it comes to practicality, the Mercedes emerges as the clear winner, accommodating a remarkable 44 water bottles, leaving Audi and BMW trailing behind with 38 and 25 bottles, respectively.

Delving into the realm of infotainment, the BMW shines with its expansive screens and cutting-edge features, offering a modern and user-friendly interface that sets it apart from the competition. The Mercedes presents a Super Screen concept with impressive functionality, while the Audi, though basic, manages to navigate the essentials with ease. Voice control tests reveal BMW's swift responsiveness, Mercedes' reliance on online voice control for full functionality, and Audi's button-activated system, showcasing each brand's unique approach to in-car technology. Ultimately, the BMW emerges as a frontrunner in this clash of automotive titans, thanks to its advanced infotainment system that combines innovation with user-friendliness, setting a new benchmark in the luxury car segment.